About LSR Coach

Built by a sales coach, not a lab

LSR Coach is made by Leading Sales Results Inc., a sales coaching practice. It is one product, run by a small team, with a named person behind it — so you know who you are buying from before you roll it out to reps.

Adam Snider, Founder, Leading Sales Results

Adam Snider

Founder, Leading Sales Results

Why we built this

As a rep, coaching wasn't built into my day. I had to go find it myself, on my own time, hoping a manager had an hour free.

When I moved into management, the problem didn't disappear, it just changed shape. A full team and not enough hours meant I couldn't sit in on every call, so coaching happened after the fact, in a debrief days later or wedged into a one-on-one. It worked, but it was reactive by design because reactive was all the calendar allowed. And even the group training sessions I ran fought the same math everyone in this business knows: people typically only apply 10-20% of what they're taught in a room.

LSR Coach is the loop I wished existed both times. It runs every day without me in the room: drill the objection before the call, get a cue during the call, read a scorecard out of 100 the second you hang up.

Who we build for

Individual AEs and SDRs sharpening their own pitch, and sales leaders coaching a team of 2-50 reps without adding headcount.

How we sell

Prices are published, you start yourself in five minutes, and there is no sales call in the way. 7-day free trial, cancel anytime, 30-day money-back guarantee.