AI sales coaching for real estate
AI role-play for real estate agents and teams
In real estate the pitch happens at a kitchen table with no second take. LSR Coach lets agents rehearse listing presentations, commission conversations, and price-reduction calls until the delivery is calm and the numbers are automatic.
The buyer your reps practise on
The AI plays a nervous first-time seller, a hard-nosed investor, or an expired-listing owner who is already annoyed by agents.
Objections drilled in real estate
“Another agent will do it for less commission.”
Commission-defence drill: justify your fee with net proceeds, not percentages.
“We want to list higher than your number.”
Pricing drill: hold the comps without losing the listing.
“We'll try it ourselves first.”
FSBO drill: reframe the true cost and time of selling alone.
“We're just interviewing agents right now.”
Close drill: earn the signature in the room instead of a call-back.
Ready-made scenarios
- Listing presentation to a seller with an inflated price expectation
- Expired-listing call to an owner who was let down by the last agent
- Price-reduction conversation after 30 days with no offers
- Buyer consultation setting expectations in a tight-inventory market
What it moves
Appointment conversion
Drill the first ninety seconds of a prospecting call until the appointment ask feels natural.
Commission held
Practice fee conversations so agents stop discounting to win the listing.
New-agent ramp
Newer agents get reps on the listing presentation before their first real one.
Want it built around your playbook?
The intake wizard turns your product, competitors, buyer, and sales process into six custom practice modules written in your own language. Team plans start at $49/month with 6 seats, shared scenarios, and a manager dashboard; individual reps train for $20/month.
Book a real estate demo
Tell us about your team and we'll show LSR Coach running your scenarios — plus what a custom build would look like for your playbook.
Questions
Is this only for listing appointments?
No. Scenarios cover prospecting calls, buyer consultations, price reductions, and negotiation with the other agent.
Can a brokerage run this across the team?
Yes. The Team plan gives each agent a seat and gives the broker a dashboard of practice volume and score trends.